Archive for August, 2007
Monthly Archive
Thursday, August 30th, 2007
What your domain name says about your brand…
I was thinking about brownpapertickets.com today, and they really have their branding and niche aligned. I mean, brown paper… it recalls schoolyard memories of sack lunches packed by mom, craft projects in kindergarten… fun, irreverent, and unpretentious. Completely the opposite of TicketMaster - seriously, named like StairMaster? Master of the universe, I’m have a big […]